The future of CDPs, as envisioned by Tejas, is a more flexible, adaptable data architecture that Hightouch is actively shaping. Hightouch, even without the data collection component, is recognized by some of the largest companies in the world as their go-to CDP.
Kate brilliantly dissected the complex realm of email marketing. Drawing upon her unique shift from fighting spam to aiding marketers, she highlights the critical need for strategic decision-making and a meticulous, step-by-step approach to restore domain reputation.
Pini Yakuel sheds light on the era of hyper-personalized marketing campaigns, harmonizeing human creativity and AI precision, reshaping marketing strategies and introducing an innovative approach to email marketing metrics. Pini’s insights offer a valuable compass as you navigate the landscape of AI.
Wyatt Bales served up an awesome episode, calling marketers to defend themselves with SQL proficiency amidst rising AI and automation. His vision? The future marketer as a ‘full-stack’ pro, tech-savvy and strategic, partnering with AI to steer marketing operations to be faster and more data-driven.
Aliaksandra takes us on a journey through the evolving AI landscape in marketing, promising a future shaped by deep human expertise and broad understanding. She introduces the rise of business-savvy data product managers, who are revolutionizing martech by marrying marketing with ML.
The key to future proofing your marketing career with the ever changing AI landscape is to stay curious, get your hands dirty and experiment fearlessly: Fill out some forms, spin up free trials, get on wait lists, and give new AI tools a chance. It’s only by actually getting your hands dirty that you’ll discover which tools truly work for you and which are just part of the ever growing sea of gimmicky AI tools.
Ask yourself if you should double down on additional areas like data and API services, getting closer to product and customers or starting to learn about ethics and data privacy. Today we’ll help you reflect on different options to investigate as you navigate through this future landscape and what job titles of the future might be in store for marketers.
Understanding how a dashboard is powered, and having a sense of what is possible and what is not, is a crucial differentiator. Too often, I have seen dashboard projects built in a vacuum, disconnected from the reality of the data and the systems that support them. In these cases, valuable time and resources are wasted building an idealistic dashboard that cannot be implemented or used effectively.
When designing a dashboard, it’s important to focus on the decisions you want to make, rather than just the metrics you want to track. Before building your dashboard, consider your audience and bring together the right people to answer key questions. This will help you create a prototype of your first version.
Instead of selling to all your email subscribers, segment your users by behaviour. Have they done anything in your product since signing up? Or have they completed all your onboarding steps and are more likely to buy? Your likelihood of re-activating dormant users increases tenfold with relevant personalized product steps.