Alex breaks down what content engineering actually means: building the systems infrastructure to maintain quality, freshness, and brand accuracy across everything a company has ever put online. He makes the counterintuitive case that great content engineering puts more humans into the content process.More
Tag Archives: search console
202: Aleyda Solís: AI search crawlability and why your site’s technical foundations decide your visibility
AI search is rewriting how people find information, and Aleyda explains the shift with clear, practical detail. She has seen AI crawlers blocked without anyone noticing, JavaScript hiding full sections of sites, and brands interpreting results that were never based on complete data.More
29: Diet SEO for lean gains 💪
You can and should do more SEO the old fashioned way — by rolling up your sleeves and getting into the weeds. In this episode, we’re going to share my tips for doing diet SEO to get real gains for your website. I’ll share tips for: On page SEO, winning featured snippets and finding killer SEO opportunities.More