saas – Humans of Martech

38: How skilled do you need to be at marketing reporting?

You need to incorporate reporting into your skillset, and it’s not as scary as you think. There’s a lot that makes you qualified to produce reports, even if you don’t feel like an expert. Marketers, particularly in smaller companies, need to learn enough to be dangerous.More

36: Email marketing audits part 3: Trigger-based behaviour segments FTW

Instead of selling to all your email subscribers, segment your users by behaviour. Have they done anything in your product since signing up? Or have they completed all your onboarding steps and are more likely to buy? Your likelihood of re-activating dormant users increases tenfold with relevant personalized product steps.More

34: Email marketing audits part 1: For the love of understanding your audience

Our hope with this 3 part series is that you can add another feather in your detective hat. Whether you’re consulting and want to offer email audits as a service or you’re in-house and you want to level up your company’s email game. More

18: Make the most of your welcome email in your onboarding campaign

Try to send your welcome emails on behalf of coworkers who live in the same shoes as your target users. If you’re in B2B, chances are you’re using your own product, at least a coworker is. Let them write the welcome email for new users.More

17: Julie Beynon: Making marketing analytics not intimidating

Ottawa native Julie Beynon is head of Analytics at Clearbit and she shares why analytics and data warehousing no longer needs to be intimidating for marketers.More

07: Brian Leonard: Be friends with engineering with open source Martech

There’s a lot lost when we think of marketers and engineers as separate things and not the organization as a whole. The right thing to do is engage with the engineers that power your marketing tech stack. And meet them where they are. Open source martech can help with that.More