Dr. Kevin Hu gives us a masterclass on everything data. Data analysis, data storytelling, data quality, data observability and data anomaly detection. We unpack the importance of balancing data perfection with actually doing the work of activating that data. He highlights data observability and anomaly detection as a key to preempting errors, ensuring data integrity for a seamless user experience. More
Tag Archives: saas
76: Dan Balcauski: Adventures in the world of SaaS pricing
In our latest episode, we’re thrilled to feature Dan Balcauski, Founder of Product Tranquility, as we navigate the world of SaaS pricing models.More
63: Recaping takeaways from guest episodes in season 1
Season 1 featured our first 50 episodes, 20 of which were guest episodes. In today’s episode we’re going to recap our key takeaways from each guest episode in season 1.More
62: Ramli John: Writing the book on product-led onboarding
Today we’re joined by Ramli John, he started what’s widely known as one of the top marketing podcasts on the planet, Growth Marketing Today and he wrote a book called Product-Led Onboarding. Today he’s Director of Content at one of the top no-code onboarding tools in Appcues.More
58: Dave Rigotti: What is Product-Led Growth and why you should care
We’re joined by exceptional martech mastermind: Dave Rigotti. He’s the co-founder and CEO of Inflection.io, a marketing technology startup focused on helping companies with product-led growth.More
57: Adriana Gil Miner: Marketing is the most diverse department
Today on the show we are joined by Adriana Gil Miner. Born and raised in Venezuela, she’s a 20+ year marketing exec who got her start as a data analyst and went on to work at American Express. She then worked with some of the top brands in the world after moving into PR and digital strategy at Weber Shandwick, an A-list agency according to Ad-age. Adriana then ended up going through a wild growth ride leading Brand marketing at Tableau– a well known analytics platform. Today, she’s CMO at Iterable, one of the top customer-led marketing automation platforms on the planet.More
55: India Waters: The path to promotions is raising your hand
Today we’re joined by India Waters. Based in Atlanta Georgia, she’s a community management expert with a deep appreciation for startups. She currently leads growth and technology partnerships at MessageGears, a customer marketing platform for enterprise customers. More
53: Samar Owais: Rethinking your email discount strategy
What’s up everyone! Today on the show we’ve got one of my favorite email marketers and arguably the funniest marketing twitter account to follow, we’re joined by Samar Owais. She’s a top Email pro and female entrepreneur based in Karachi, Pakistan. She designs email strategies and writes email copy for SaaS & eCommerce clients with a simple goal: increase conversions and reduce churn.More
52: Corey Haines: Writing the book on startup marketing
What’s up everyone! Today we have a super special guest on the show, this interview is more than 12 months in the making – You probably already follow him on Twitter – I’ve personally learned a bunch from him and know you’re going to get a lot of value from our conversation today. Today we’re joined by Corey Haines.More
38: How skilled do you need to be at marketing reporting?
You need to incorporate reporting into your skillset, and it’s not as scary as you think. There’s a lot that makes you qualified to produce reports, even if you don’t feel like an expert. Marketers, particularly in smaller companies, need to learn enough to be dangerous.More