Jessenia tackles imposter syndrome by fostering an inclusive culture, explores the strategic use of tools like Lucidchart in her own day to day, and advocates for mindful martech selection, particularly the integration of AI, balancing innovation with practicality.More
Tag Archives: revenue operations
97: Lauren Aquilino: Alleviating Burnout and Recognizing the Specialized Skills in Marketing Ops
Lauren’s advice was not mere commentary but a call to action for marketing professionals to document their victories, engage with communities, and redefine the value of mops within their organizations, ensuring that the role is not just sustained but celebrated for its strategic importance.More
93: Tara Robertson: Cost-Effective Growth and Creative Attention in B2B
Use personal biases to create targeted campaigns and ignore buzzwords and rigid MQL definitions. Tara’s strategy—act on active interest immediately—cuts through the noise and boosts efficiency. Whether it’s career or marketing, it’s all about authentic, effective action.More
90: Lucie De Antoni: Startup alchemy, mixing data literacy and attribution with empathy and collaboration
Lucie emphasizes that attribution needs planning, but don’t let martech make you forget empathy and emotional intelligence. It’s a no-nonsense take on making martech work for you, focusing on strategy over tactics.More
44: Roxanne Pepin: Startups and the ability to learn RevOps
Today we are joined by Roxanne Pepin, she’s based out of Spain but works for Rewind, an Ottawa based startup as a Revenue Operations Specialist. She’s described by her peers as a poised and knowledgeable Salesforce admin and a Hubspot platform whiz with a knack for bridging departments together. Roxanne shares what it’s like to work remotely for a startup supporting 3 departments and staying happy along the way!More
05: Lauren Sanborn: Happiness at the intersection of sales & marketing
Lauren Sanborn is a force of nature. She’s a world class marketing ops professional who’s accomplished amazing things. She’s currently Director of Revenue Operations at CallRail. More