Gary’s built some of the wildest lead scoring setups in his day, one of them actually crashed a Marketo pod and took dozens of companies down with it. Then he co-founded a lead scoring company Breadcrumbs, sold it to MadKudu, and along the way, he started questioning the whole scoring and MQL thing. Scores infer what buyers want, but today an AI agent can just ask them. More
Tag Archives: qualified accounts
117: Julz James: Automation inception, teaching martech and unraveling intent data
Automation Inception. Layered dreams of efficiency. Meet Dr. Julz James. She’s using martech to automate the process of automation itself at 6sense. She’s creating a system that can independently initiate and manage its own set of tasks without human intervention. She’s a MOps leader at 6sense, a part time Marketing Professor, and she’s also a tattoo and piercing studio owner.More