The casino floor never sleeps. Lights hum, cards shuffle, and people come not just to gamble but to feel alive. While other industries went digital overnight, casinos stayed grounded in human moments, and Blair’s mission has been to connect those experiences through smarter tech.More
Tag Archives: push notifications
196: Blair Bendel: The world of casino marketing and the tech that brings it to life
The casino floor never sleeps. Lights hum, cards shuffle, and people come not just to gamble but to feel alive. While other industries went digital overnight, casinos stayed grounded in human moments, and Blair’s mission has been to connect those experiences through smarter tech.More
195: Megan Kwon: How one of Canada’s largest retailers orchestrates messaging and structures martech
Megan leads digital customer communications at Loblaw Digital, turning enterprise-scale messaging into something that feels personal. She built her teams around the customer journey, giving each pod full creative and data ownership.More
158: Jeff Lee: How Calm’s Billion customer message machine unites martech and engineering
Jeff built a billion-message marketing machine at Calm with three people. But it was a journey. Push notifications sparked a three-year battle until a new CPO, unburdened by notification trauma, green-lit the project in six weeks. It was a four-year battle for ML recommendations but the data tells an unexpected story. Jeff also shares tactics for winning over the most skeptical product and engineering teams. It starts with operational empathy by taking a stab at a working prototype of your idea but also recognizing that product and martech decisions often stem from personal bias that requires champions who have experienced positive outcomes.More