Beyond all that regulatory red tape and the perception of inertia, martech in regulated enterprise can be a ton of fun and provide the balance that tech startups just can’t. Vendor selection, proof of concepts, team structures… everything takes a unique form that requires you to become an internal business consultant, despite being a FT employee. More
Tag Archives: proof of concept
159: Ana Mourão: Privacy-first data literacy and modernizing legacy martech at a global enterprise with data templates and POCs
Ana created the Experimental Marketer framework to help marketers have a more strategic view (and be more hands-on) with martech and become better allies in using and realizing martech value. She takes us on an adventure through a big martech transformation project with a global enterprise and how she applied that framework to help them scale.More