okr Archives - Humans of Martech

101: Darrell Alfonso: The rise of StratOps, managing your stack like a product, and the cycle of startups and consolidation

We explored the dynamic intersection of StratOps and marketing operations, emphasizing the fusion of traditional marketing foundations with evolving tech trends for effective strategy formulation. Darrell emphasizes balancing technical skills with strategic acumen for career progression in marketing, and the need for diverse career paths beyond managerial roles. More

90: Lucie De Antoni: Startup alchemy, mixing data literacy and attribution with empathy and collaboration

Lucie emphasizes that attribution needs planning, but don’t let martech make you forget empathy and emotional intelligence. It’s a no-nonsense take on making martech work for you, focusing on strategy over tactics.More