Use personal biases to create targeted campaigns and ignore buzzwords and rigid MQL definitions. Tara’s strategy—act on active interest immediately—cuts through the noise and boosts efficiency. Whether it’s career or marketing, it’s all about authentic, effective action.More
Tag Archives: newsletter
61: Nick DeWilde: How marketers can get started in web3
We’re joined by Nick deWilde, one of the founders of Invisible College and Decentraliens NFT. We dive into Nick’s journey leading up to his decision to leave a rocketship and go independant on the path to web3. We talk about the Great Online Game, why every marketer should get the opportunity to jump into a web3 project, what’s the founding story behind Invisible College and how to chat with web3 skeptics.More
53: Samar Owais: Rethinking your email discount strategy
What’s up everyone! Today on the show we’ve got one of my favorite email marketers and arguably the funniest marketing twitter account to follow, we’re joined by Samar Owais. She’s a top Email pro and female entrepreneur based in Karachi, Pakistan. She designs email strategies and writes email copy for SaaS & eCommerce clients with a simple goal: increase conversions and reduce churn.More