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Tag Archives: neuroscience

127: Carmen Simon: Using brain science to deviate from expected patterns and create memorable content

Carmen takes us on an adventure exploring the wonders of brain science and how to sustain attention through contrast. We cover embodied cognition, deviating from expected patterns and avoiding the sea of sameness in AI content. We also take a detour into the speculative future of neuroscience and making data impactful through context. More

121: Anthony Lamot: Why we’re all exhausted by marketing emails and what to do about it

From early stage founder advice and keeping up with the galaxy of martech tools to email fatigue and AI’s convergence with neuroscience, this episode journeys through deep marketing space. We take a pit stop in email marketing land discussing true personalization and if we’re really ready to give the wheel to AI (spoiler, we’re not).More

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