The marketing landscape is vast, the landscape of doom has as many vendors as their are stars in our galaxy. The T-shaped marketer model is good for folks early in their career — perhaps. I think it’s too regimented, formulaic, and encourages marketers all to acquire the same set of skills — albeit with your own unique depth. I propose a marketing constellation.More
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28: Beware false marketing idols
Following everything an influencer says is the new smoking. It’s not good for your health. You absolutely should follow smart people on the internet — it’s a great way to learn more about the industry and gain perspective on trends. However, you shouldn’t blindly follow them or trust everything they say.More
21: How to balance personal branding and privacy
When it comes to building a personal brand, how can one balance publicity and privacy? Can you be credible while concealed, or is being out in the open something you simply must embrace until you’ve established a presence?More