We take the fears of marketing roles apart one at a time: the goalpost that moves the week after your team clears it, the executive dinner that becomes 6 more events, the launch strategy your boss never opens. Then we build the 3 sentence job description she’d sign tomorrow.More
Tag Archives: job titles
236: What AI replaces in data work and when not to reach for it with Julie Beynon
Julie came into data sideways from content marketing and turned that into a 15-year career running lean data teams at some of the coolest martech startups in the landscape. In this episode she breaks down how they cloned their best analyst into an AI agent named JimBot, why she pushes back on AI projects without ever saying no, and how she gets companies to fund the invisible foundation work nobody claps for.More
224: Keith Jones: How OpenAI’s GTM leader structures teams and spots standout candidates
Keith walks through the full restructuring journey of the GTM org at OpenAI and how GTM Systems ended up under finance. He shares his interview process, the two archtypes that make up his team as well as his filter for separating human candidates from AI-generated applications.More
217: How to interview a company before you take the job (The Martech job hunt survival guide, part 3)
Darrell shares a firsthand account of taking a job under financial pressure, ignoring red flags he recognized in the moment, and landing in a toxic environment within months. What follows is a structured set of interview questions across 6 categories, from leadership self-awareness to what happened to the last person in the role, designed to help you separate the job offer from the job reality.More
216: How to stand out as a candidate with AI prep, portfolios and tools (The Martech job hunt survival guide, part 2)
What actually moves the needle when you’re searching for a role: building the portfolio that almost no marketing ops professional bothers to save, navigating the AI experience question, knowing when to take a contract role instead of holding out, and skipping the AI job-search tools that make you look like everyone else.More
215: How to find hidden job opportunities (The Martech job hunt survival guide, part 1)
This episode is a guide for martech and marketing ops professionals navigating one of the toughest job markets in years. Phil and Darrell cover the tactical mechanics of finding roles most candidates never see. From the Ashby Google search hack to VC job boards, staffing firm pipelines, and stealth startup cold outreach, the counterintuitive moves are the most useful ones here.More
210: Ronald Gaines: 6 Things the next generation of marketing ops leaders must learn
Ronald shares a framework for marketing operations leaders to move from reactive support into proactive systems authority by building influence through measurable credibility, structured intake processes, and disciplined governance. It argues that operational work should be managed like a product with clear boundaries, documented standards, and strong data discipline, which protects team capacity, prevents burnout, and makes impact visible to the business. More
207: Building a career that doesn’t hollow you out (50 Operators share the systems that keep them happy, part 3)
Treat your career as something you design, not something that just happens to you. You’ll ship a lot of stuff in your life. You only get one self, one mind, one body, and a short list of things that genuinely light you up. Building a career that does not hollow you out starts when you let those things set the terms. More
93: Tara Robertson: Cost-Effective Growth and Creative Attention in B2B
Use personal biases to create targeted campaigns and ignore buzzwords and rigid MQL definitions. Tara’s strategy—act on active interest immediately—cuts through the noise and boosts efficiency. Whether it’s career or marketing, it’s all about authentic, effective action.More