At risk are campaign operators, generic content creators, and report-pulling analysts. Set to thrive are resident AI implementation experts who select worthy tools, data orchestrators connecting proprietary data to AI, product/customer marketers with genuine empathy, ethics guardians preventing bias issues, and localization specialists understanding cultural nuances.More
Tag Archives: ipaas
162: Rich Waldron: How to build and manage AI agents from a single, composable platform without coding
Marketing ops folks stand at a crossroads where iPaaS platforms and AI agents are colliding in crazy ways. Rich pulls back the curtain on what happens when workflows become agent “skills”: Imagine your carefully built automations transformed into autonomous assistants that diagnose tech issues, provision applications, and manage complex Salesforce campaigns without manual intervention. More