Google and Yahoo’s recent guidelines largely reaffirm established best practices in email marketing. However, a key new detail is the public disclosure of a 0.3% spam complaint rate threshold. While exceeding this rate in a single instance won’t immediately land you in the spam folder or get you blocked, it’s a clear signal of stricter enforcement ahead. Maintaining a consistently low complaint rate is crucial, as repeatedly crossing the 0.3% mark will now lead to more severe consequences than before. More
Tag Archives: inbox placement
43: There’s a domain reputation behind every email
Most email marketers understand that email domain and IP reputation play a critical role in your ability to land in the inbox. But most email marketers will admit they are easily spooked by all the accompanying fancy authentication acronyms. SPF, DKIM, DMARC, they just mean allowing Gmail and other email clients to verify you as the sender. We’ll break those and many more email deliverability tips right now.More