Ana created the Experimental Marketer framework to help marketers have a more strategic view (and be more hands-on) with martech and become better allies in using and realizing martech value. She takes us on an adventure through a big martech transformation project with a global enterprise and how she applied that framework to help them scale.More
Tag Archives: Global Marketing
109: Deborah Mayen: Logitech’s Head of MOps on simplifying martech and antifragile cultures to withstand chaos
Debbie walks us through why she’s big on the whole marketing-meets-IT vibe, pushing for teamwork that taps into the best of both. And how her focus on celebrating wins and building an anti-fragile culture is key to withstanding chaos and uncertainty in a profession riddled with burnout.More