Andrea takes us on a wild ride filled with nuggets of wisdom, a few f-bombs and tons of laughs as she unpacks her deep understanding of marketing. She sheds light on how flawed attribution methods can lead marketers to do dumb things, why investing in branding from the outset is table stakes and bunch more stuff!More
Tag Archives: fiction
74: Pratik Desai: A time traveler’s guide to martech and personalization
Today we have a super fun conversation with Pratik Desai, Founder and Chief Architect at 1to1. We dive into what martech and aerospace have in common as well as the speculative future of personalization. Pratik also gives us his take on the challenges that AI has to replace everything a marketer does today.More
73: The art of healthy escapism and the importance of disconnecting from work
When used properly, escapism through fictional narratives is an essential aspect of maintaining our mental health, enhancing our overall creativity and helping us become better humans.More