Adam is a leading voice in digital analytics and he unpacks event-based analytics and how it’s transformed how marketers interact with data. Data tools are complicating the martech landscape with overlapping functionality and confusing terminology so Adam breaks down the nuanced difference between product analytics, customer data infrastructure and ETL.More
Tag Archives: ETL
88: Tamara Gruzbarg: A hybrid approach to CDPs, white box predictive modeling and AI as a human in the loop system
A rich exploration of the future of AI in marketing and the evolving landscape of CDPs, offering actionable insights that stress the need for human ingenuity and flexibility in today’s market.More
87: Michael Katz: The Evolution of packaged CDPs, democratizing ML and the myths of composable and zero data copy
Michael warns against hype in the Packaged vs Composable CDP debate, emphasizing data integrity and the pitfalls of marketing illusions. Through strategic focus, mParticle aims for intelligent automation and genuine value creation in the complex martech landscape.More
85: Arun Thulasidharan: Warehouse-native martech and an alternative pricing model
Arun clarifies ‘warehouse-native’, and addresses challenges in traditional martech, such as the disparity between customer base size and value derived. He presents Castled.io’s unique solutions like an alternative pricing model and immediate data access. More
84: Tejas Manohar: The past, present, and future of Composable CDPs
The future of CDPs, as envisioned by Tejas, is a more flexible, adaptable data architecture that Hightouch is actively shaping. Hightouch, even without the data collection component, is recognized by some of the largest companies in the world as their go-to CDP.More
77: Boris Jabes: Decoding the composable CDP, the future of data activation and AI in marketing
Boris Jabes, the co-founder and CEO of Census, explains the transformative potential of composable Customer Data Platforms (CDPs) for marketers. He sheds light on the bright future of better marketer-data team collaboration by harnessing data for more effective and efficient customer engagement.More