Aditya has built marketing functions and named categories from nothing at Amplitude and Moengage, but today he takes apart the ‘make your customer the hero’ cliche with a test you can run on any case study in about 4 seconds, then explains why he pays customers $100 for 30 minutes before he will even look at the product he was hired to market. More
Tag Archives: empathy
183: Kevin White: Building a super IC role to escape management burnout and fixing the broken promise of AI SDRs
Kevin rebuilt his career around the work that fuels him. After years leading teams at Segment, Retool and Common Room, he walked away from politics and board decks to create a “super IC” role focused on experiments, product evangelism, and hands‑on growth. He applies that same mindset to go‑to‑market: strip out the bloat, ditch templated outreach, and use real buyer behavior to build small, personal campaigns.More
73: The art of healthy escapism and the importance of disconnecting from work
When used properly, escapism through fictional narratives is an essential aspect of maintaining our mental health, enhancing our overall creativity and helping us become better humans.More
18: Make the most of your welcome email in your onboarding campaign
Try to send your welcome emails on behalf of coworkers who live in the same shoes as your target users. If you’re in B2B, chances are you’re using your own product, at least a coworker is. Let them write the welcome email for new users.More