Your fancy AI personalization messaging strategy doesn’t mean anything if you don’t also have a strategy for email deliverability. Ruari busts long-standing myths about HTML vs plain text, why open rates died with Apple’s 2021 privacy changes, and why the spam complaints visible in your marketing platform represent a fraction of reality. You’ll walk away with 3 deliverability tactics that will help you reach the inbox and stay there.More
Tag Archives: email fatigue
121: Anthony Lamot: Why we’re all exhausted by marketing emails and what to do about it
From early stage founder advice and keeping up with the galaxy of martech tools to email fatigue and AI’s convergence with neuroscience, this episode journeys through deep marketing space. We take a pit stop in email marketing land discussing true personalization and if we’re really ready to give the wheel to AI (spoiler, we’re not).More