Automation Inception. Layered dreams of efficiency. Meet Dr. Julz James. She’s using martech to automate the process of automation itself at 6sense. She’s creating a system that can independently initiate and manage its own set of tasks without human intervention. She’s a MOps leader at 6sense, a part time Marketing Professor, and she’s also a tattoo and piercing studio owner.More
Tag Archives: email audit
36: Email marketing audits part 3: Trigger-based behaviour segments FTW
Instead of selling to all your email subscribers, segment your users by behaviour. Have they done anything in your product since signing up? Or have they completed all your onboarding steps and are more likely to buy? Your likelihood of re-activating dormant users increases tenfold with relevant personalized product steps.More
35: Email marketing audits part 2: Confirm, welcome but don’t sell too early
In this episode, we’ll cover the most important things to look for in your marketing email audit. How to strike a balance between beautiful HTML design and sneaking past spam filters and how to not overload users too early in their journeys.More
34: Email marketing audits part 1: For the love of understanding your audience
Our hope with this 3 part series is that you can add another feather in your detective hat. Whether you’re consulting and want to offer email audits as a service or you’re in-house and you want to level up your company’s email game. More