Scott Brinker, the Godfather of Martech illuminates that the human touch in martech is vital — now more than ever. Marketing leaders need training and internal communication chops. Scott’s future martech leaders are tech-savvy, eloquent communicators, guiding their teams through the martech landscape.More
Tag Archives: data warehouse
81: Pini Yakuel: Self-optimizing campaigns, the cost of generalization and packaged Martech
Pini Yakuel sheds light on the era of hyper-personalized marketing campaigns, harmonizeing human creativity and AI precision, reshaping marketing strategies and introducing an innovative approach to email marketing metrics. Pini’s insights offer a valuable compass as you navigate the landscape of AI.More
80: Wyatt Bales: Redefining marketing with AI, SQL, full-stack pros, and the automation of end-to-end campaign requests
Wyatt Bales served up an awesome episode, calling marketers to defend themselves with SQL proficiency amidst rising AI and automation. His vision? The future marketer as a ‘full-stack’ pro, tech-savvy and strategic, partnering with AI to steer marketing operations to be faster and more data-driven.More
79: Aliaksandra Lamachenka: The rise of data product managers and the organic evolution of AI in marketing
Aliaksandra takes us on a journey through the evolving AI landscape in marketing, promising a future shaped by deep human expertise and broad understanding. She introduces the rise of business-savvy data product managers, who are revolutionizing martech by marrying marketing with ML.More
77: Boris Jabes: Decoding the composable CDP, the future of data activation and AI in marketing
Boris Jabes, the co-founder and CEO of Census, explains the transformative potential of composable Customer Data Platforms (CDPs) for marketers. He sheds light on the bright future of better marketer-data team collaboration by harnessing data for more effective and efficient customer engagement.More
74: Pratik Desai: A time traveler’s guide to martech and personalization
Today we have a super fun conversation with Pratik Desai, Founder and Chief Architect at 1to1. We dive into what martech and aerospace have in common as well as the speculative future of personalization. Pratik also gives us his take on the challenges that AI has to replace everything a marketer does today.More
55: India Waters: The path to promotions is raising your hand
Today we’re joined by India Waters. Based in Atlanta Georgia, she’s a community management expert with a deep appreciation for startups. She currently leads growth and technology partnerships at MessageGears, a customer marketing platform for enterprise customers. More
19: Steffen Hedebrandt: Reaching B2B attribution nirvana
Gone are the days where enterprises are the only people who can solve multi touch B2B attribution– tools like DreamData are solving this for startups and SMBs.More
17: Julie Beynon: Making marketing analytics not intimidating
Ottawa native Julie Beynon is head of Analytics at Clearbit and she shares why analytics and data warehousing no longer needs to be intimidating for marketers.More