Don’t underestimate the role of generalists in martech; they’re your go-to for system-level thinking and breaking down data silos. Building vs buying your tech stack? It’s not black and white; successful setups usually mix both, and including engineers in the decision process is non-negotiable.More
Tag Archives: data quality
95: Battle of the CDPs: Packaged vs. Composable, 10 Experts Weigh In
The debate between packaged and composable CDPs boils down to a trade-off between out-of-the-box functionality and tailored flexibility, with industry opinions divided on what offers greater long-term value. Key factors to consider are company needs and data team size. But if you do decide to explore the composable route, consider tools that focus on seamless integration and adaptability rather than those who claim to replace existing CDPs.More
94: Ryan Gunn: HubSpot Cheat Codes, AI Features, Attribution and Documentation
Gaining practical skills from HubSpot’s developer portal is critical—certifications alone won’t cut it. If keeping up with martech changes overwhelms your in-house team, specialized consultancies offer a reservoir of constantly updated expertise. Sound documentation serves as the bedrock of your internal processes, setting you up for long-term success.More