At some point in the last decade, the CRM became a shared apartment with 19 roommates, each adding their own version of the source of truth. This episode argues for a cleaner path: raw data into the warehouse, transformation with tools like dbt, then activation through reverse ETL so definitions stay centralized and audiences stay portable. More
Tag Archives: data mesh
179: Tiankai Feng: The comeback of data quality and how NLP is changing the data analyst role
Data governance feels like the Jedi Council, steady with its rules, while marketing ops moves like the Rebel Alliance, quick to adapt when perfect data never arrives. Tiankai believes progress comes from blending discipline with curiosity, bringing data in early as a partner, not a critic.More
107: Justin Norris: What MOPs can learn about AI from WALL-E and Star Trek
Justin is a polished voice of reason in martech. In our conversation, he focused on the practicality of AI, the shift towards flexible, composable tech stacks and the importance of diverse skills alongside a few Sci-fi references.More