Marketers often feel like they’re battling a dragon when it comes to integrating data. We’re overwhelmed by technical jargon, stuck with outdated methods, and facing roadblocks from data teams. Danny walks us through his journey of cautiously entering the data world and the role dbt can play for marketing teams. Here’s how to get started with a warehouse-first martech stack.More
Tag Archives: data literacy
137: Liam Moroney: Rethinking measurement by balancing pipeline, brand, and long-term value in a nonlinear world
Liam handed us warm tea and one of his hand-knitted beanies as we explored how marketing goes beyond just hitting pipeline numbers. It’s about building trust, shaping perceptions, and ensuring your brand is top-of-mind when it matters. Balancing short-term wins with long-term brand-building is crucial, yet often misunderstood. Marketing’s true power lies in creating a lasting impact that drives real decisions.More