At some point in the last decade, the CRM became a shared apartment with 19 roommates, each adding their own version of the source of truth. This episode argues for a cleaner path: raw data into the warehouse, transformation with tools like dbt, then activation through reverse ETL so definitions stay centralized and audiences stay portable. More
Tag Archives: data gravity
142: Lourenço Mello: Snowflake’s Product Marketing Lead on the marketing data stack of the future
Lourenço drops us straight into the gravity well of martech, where Snowflake’s latest report pulls in the tools that really matter, letting the fluff float away. It’s all about data gravity, bringing the applications to the data instead of wasting energy shuttling data around. This shift is redefining what’s possible, streamlining operations, and giving marketers a new superpower to harness the forces of AI and analytics.More