Mandy shares powerful mindsets and practical frameworks for marketers aiming to future-proof their careers in the complex galaxy of martech mixed up with AI, data privacy, and genuine customer engagement. We cover the art of documentation to avoid feeling like you’re in an Indiana Jones adventure sifting through digital cobwebs from ghosts of marketers past when you dive into a company’s martech setup. More
Tag Archives: data analysis
116: Kevin Hu: How data observability and anomaly detection can enhance MOps
Dr. Kevin Hu gives us a masterclass on everything data. Data analysis, data storytelling, data quality, data observability and data anomaly detection. We unpack the importance of balancing data perfection with actually doing the work of activating that data. He highlights data observability and anomaly detection as a key to preempting errors, ensuring data integrity for a seamless user experience. More