Instead of selling to all your email subscribers, segment your users by behaviour. Have they done anything in your product since signing up? Or have they completed all your onboarding steps and are more likely to buy? Your likelihood of re-activating dormant users increases tenfold with relevant personalized product steps.
Ottawa native Julie Beynon is head of Analytics at Clearbit and she shares why analytics and data warehousing no longer needs to be intimidating for marketers.