Christina spent 5 years teaching math before she became a customer marketing expert, and it shows in how ruthlessly she takes apart the personalization playbook. She makes the case for core memories a brand can’t buy, walks through what actually happened when Spotify Wrapped got the AI treatment, and introduces earned context, the idea that having someone’s data and having the right to use it are 2 completely different things. More
Tag Archives: customer marketing
238: The system to make your prospects the hero before they buy, with Aditya Vempaty
Aditya has built marketing functions and named categories from nothing at Amplitude and Moengage, but today he takes apart the ‘make your customer the hero’ cliche with a test you can run on any case study in about 4 seconds, then explains why he pays customers $100 for 30 minutes before he will even look at the product he was hired to market. More
189: Aditi Uppal: How to capture, activate and measure voice of customer across go to market efforts
Aditi shows how five honest conversations can reshape how you read data, because customer language carries context that numbers miss. She points to overlooked signals like product usage trails, community chatter, sales recordings, and event conversations, then explains how to turn them into action through a simple pipeline of capture, tag, route, track, and activate. More
181: Alison Albeck Lindland: Climb the AI literacy pyramid and stand out as a customer‑first marketer
Alison believes marketing careers thrive when you stay close to the people who buy from you, and at Movable Ink she has built that into the culture with a customer strategy team, advisory boards, and events that create real connections customers carry into new roles. More
168: AI’s talent crunch: Marketing jobs on the brink and those set to thrive
At risk are campaign operators, generic content creators, and report-pulling analysts. Set to thrive are resident AI implementation experts who select worthy tools, data orchestrators connecting proprietary data to AI, product/customer marketers with genuine empathy, ethics guardians preventing bias issues, and localization specialists understanding cultural nuances.More
70: Exploring new paths to future-proof your marketing career in the age of AI
Ask yourself if you should double down on additional areas like data and API services, getting closer to product and customers or starting to learn about ethics and data privacy. Today we’ll help you reflect on different options to investigate as you navigate through this future landscape and what job titles of the future might be in store for marketers.More