Christina spent 5 years teaching math before she became a customer marketing expert, and it shows in how ruthlessly she takes apart the personalization playbook. She makes the case for core memories a brand can’t buy, walks through what actually happened when Spotify Wrapped got the AI treatment, and introduces earned context, the idea that having someone’s data and having the right to use it are 2 completely different things. More
Tag Archives: creativity
234: How to run a marketing ops audit and turn it into a roadmap, with Kelsie Dube
Sharon walks through why taste is now codifiable, why originality still belongs to humans, and how she pulled a McKinsey-grade deck out of Claude by feeding it her own best work. We get into the lost generation of junior executors and the beekeeper mindset that separates orchestrators from busy bees.More
232: How taste can be codified into systems and is no longer a durable skill, and what’s next with Sharon Gai
Sharon walks through why taste is now codifiable, why originality still belongs to humans, and how she pulled a McKinsey-grade deck out of Claude by feeding it her own best work. We get into the lost generation of junior executors and the beekeeper mindset that separates orchestrators from busy bees.More
179: Tiankai Feng: The comeback of data quality and how NLP is changing the data analyst role
Data governance feels like the Jedi Council, steady with its rules, while marketing ops moves like the Rebel Alliance, quick to adapt when perfect data never arrives. Tiankai believes progress comes from blending discipline with curiosity, bringing data in early as a partner, not a critic.More
70: Exploring new paths to future-proof your marketing career in the age of AI
Ask yourself if you should double down on additional areas like data and API services, getting closer to product and customers or starting to learn about ethics and data privacy. Today we’ll help you reflect on different options to investigate as you navigate through this future landscape and what job titles of the future might be in store for marketers.More
69: How marketers can stay informed and become AI fluent
The impact of AI on the job market is difficult to predict in 5 years let alone 10. The only way to future proof your career and position yourself to thrive in an increasingly AI-driven economy is by staying informed and developing new skills.More
68: How fast could AI change or replace marketing jobs?
It’s not like our jobs are gonna vanish overnight, but the shift is happening faster than many of us realize. AI’s no longer just a loosely backed buzzword; it’s doing things today that we used to think were impossible. So, as marketers, we’ve gotta take this tech seriously.More