192: Angela Vega: Expedia’s Martech leader on ADHD, discernment, and the art of picking battles in martech

Angela built her ADHD tech stack as a way to survive the noise in her own head, turning distraction into design. Her workflow (Offload, Shape, Prototype, Loop, and Anchor) channels restless thought into motion through AI tools like Whisper and GPT. After her second pregnancy and a diagnosis that reframed her chaos, Angela stopped fighting her wiring and built systems that worked with it.More

168: AI’s talent crunch: Marketing jobs on the brink and those set to thrive

At risk are campaign operators, generic content creators, and report-pulling analysts. Set to thrive are resident AI implementation experts who select worthy tools, data orchestrators connecting proprietary data to AI, product/customer marketers with genuine empathy, ethics guardians preventing bias issues, and localization specialists understanding cultural nuances.More

128: Vish Gupta: Why simplification should come before automation if you want to avoid a Frankenstack

We touch on the pitfalls of Frankenstein stacks and the perks of self-service martech. Vish explains why martech isn’t just for engineers and highlights the efficiency of customized Asana intake forms. We also tackle the dangers of over-specialization for senior leaders. Additionally, we explore the intersection of martech and large language models (LLMs), providing insights on how to stay ahead in the evolving landscape.More