Tag Archives: budget

236: What AI replaces in data work and when not to reach for it with Julie Beynon

Julie came into data sideways from content marketing and turned that into a 15-year career running lean data teams at some of the coolest martech startups in the landscape. In this episode she breaks down how they cloned their best analyst into an AI agent named JimBot, why she pushes back on AI projects without ever saying no, and how she gets companies to fund the invisible foundation work nobody claps for.More

147: Nataly Kelly: Making global feel local through the power of marketing localization

Global expansion is a wild process that connects brands to the unique vibe of each market, it’s not just creating a website or translating content. Moving into international territories means showing up prepared, with a localization strategy that’s flexible and has a ton of local insight. Marketing Ops and RevOps both play a key role in localization as a strategic partner, organizing data and decision-making to fuel growth across departments.More

146: Jim Williams: The strategic role of marketing ops in annual planning

Forget version control spreadsheets and stale budgets, Jim’s take on marketing planning is about putting purpose behind every dollar. Instead of throwing darts at a board, focus on creating a blueprint that connects goals to actual business impact. For him, goals shouldn’t be handed down from the top like a royal decree but hammered out together with practitioners so they’re ambitious… but you know, grounded in reality.More