You’ll be hard pressed to find someone that understands martech and is more advanced in their Claude Code journey than Austin Hay. He maps the 2 chasms separating most marketers from big AI leverage, makes the case for a new class of professional he calls the white collar super saiyan, and walks through the automations he’s actually built.More
Tag Archives: ai literacy
212: Tobias Konitzer: The Causal AI revolution and the boomerang effect in marketing decision science
Tobi challenged marketing’s fixation on prediction. He has built highly accurate LTV models, but accuracy alone does not move revenue. Marketing is intervention. Correlation shows patterns; causality tells you what happens when you pull a lever. That shift reshapes experimentation, explains why dynamic allocation can outperform static A B tests, and highlights how self learning systems can backfire or get stuck in local maxima.More
181: Alison Albeck Lindland: Climb the AI literacy pyramid and stand out as a customer‑first marketer
Alison believes marketing careers thrive when you stay close to the people who buy from you, and at Movable Ink she has built that into the culture with a customer strategy team, advisory boards, and events that create real connections customers carry into new roles. More