Simon Lejeune learned early that chasing small wins keeps growth teams stuck, a lesson that landed hard when Hopper’s CEO dismissed his price‑point test as a “local maximum” and pushed him toward ideas bold enough to reshape the business. That experience drives how he leads at Wealthsimple, where he tells teams to stop polishing the same hill and start climbing new mountains.More
Tag Archives: agentic
177: Chris O’Neill: GrowthLoop CEO on how AI agent swarms and reinforcement learning boost velocity
Chris explains how leading marketing teams are deploying swarms of AI agents to automate campaign workflows with speed and precision. By assigning agents to tasks like segmentation, testing, and feedback collection, marketers build fast-moving loops that adapt in real time. More
176: Rajeev Nair: Causal AI and a unified measurement framework
Rajeev believes measurement only works when it’s unified or multi-modal, a stack that blends multi-touch attribution, incrementality, media mix modeling and causal AI, each used for the decision it fits. At Lifesight, that means using causal machine learning to surface hidden experiments in messy historical data and designing geo tests that reveal what actually drives lift. Attribution alone can’t tell you what changed outcomes.More
170: Keith Jones: OpenAI’s Head of GTM systems on buying martech with cognitive extraction and ghost stories
The best martech buying process isn’t a spreadsheet. It’s a cognitive extraction exercise.
Keith Jones asks stakeholders to write what they want, say it out loud, and then feeds both into GPT to surface what actually matters. That discipline applies to agents too. Most teams chase orchestration before they have stable logic, clean data, or working workflows. More
162: Rich Waldron: How to build and manage AI agents from a single, composable platform without coding
Marketing ops folks stand at a crossroads where iPaaS platforms and AI agents are colliding in crazy ways. Rich pulls back the curtain on what happens when workflows become agent “skills”: Imagine your carefully built automations transformed into autonomous assistants that diagnose tech issues, provision applications, and manage complex Salesforce campaigns without manual intervention. More