Today we are joined by Vladlena Mitskaniouk, Director of Digital Marketing at Snyk. Born in Moldova, raised in Ottawa, she’s a communications grad who’s spent her decade plus career carving a craft in marketing analytics in several different industries. From real estate and health care to leading a global marketing analytics and digital marketing team at Trend Micro. She shares tips on starting a new marketing role, the skills required to grow your career and how she’s building her digital marketing team today.
Today we’re joined by Danica Bateman, Marketing Automation Manager at net2phone where she holds the keys to Salesforce Pardot, one of the biggest marketing automation platforms on the market. She walks us through the skills she gained in her early journey specializing in marketing automation by surrounding herself with great mentors, family and friends.
Today we are joined by Roxanne Pepin, she’s based out of Spain but works for Rewind, an Ottawa based startup as a Revenue Operations Specialist. She’s described by her peers as a poised and knowledgeable Salesforce admin and a Hubspot platform whiz with a knack for bridging departments together. Roxanne shares what it’s like to work remotely for a startup supporting 3 departments and staying happy along the way!
What’s up everyone, today on the show we are joined by another local favorite marketer, Manuel Bárcenas. In 2018, Manuela was marketing hire #1 at Fellow.app one of the hottest startups in Ottawa. She’s been living the startup marketing life for nearly 3 years. At Fellow, she helped launch the successful Supermanagers podcast, she runs a huge newsletter (Manager TLDR newsletter) and self taught Hubspot and Google Analytics and much more.
He’s a 4X Marketo champion and a frequent speaker at the annual Marketo Summit. He founded RevenuePulse, known today as one of the top Marketo agencies in the world and he’s also the founder and CEO of Knak, a no-code email creation platform for marketers. Pierce Ujjainwalla is without a doubt one of the greatest minds in Marketing automation.
Shannon McCluskey is an analytical marketing leader at the top of her game counting 10+ years of martech experience. She’s currently Marketing Ops Manager at Clio and she’s building an awesome team with interesting open roles right now.
Erin Blaskie is Ottawa’s best known brand marketer. She’s spent 12+ years running her own marketing agency but she’s also spent 5+ years in-house leading marketing. She’s uniquely positioned to give you insights on the good and the ugly of both sides of startup marketing.
Do you think there is still a place for Don Draper-style storytelling presentations in the 2021 remote marketing world? Totally. Spoiler: They don’t always need to be beautiful but your presentations need a compelling story.
Here are 6 things we think every marketing student or recent grad should STOP doing.
When it comes to building a personal brand, how can one balance publicity and privacy? Can you be credible while concealed, or is being out in the open something you simply must embrace until you’ve established a presence?