Lucie emphasizes that attribution needs planning, but don’t let martech make you forget empathy and emotional intelligence. It’s a no-nonsense take on making martech work for you, focusing on strategy over tactics.
We navigate the potential transformation to warehouse-native martech and questions like: Is zero data copy really achievable? Can compute charges be solved with higher quality queries? Does warehouse native martech replace the need for reverse ETL pipelines?
A rich exploration of the future of AI in marketing and the evolving landscape of CDPs, offering actionable insights that stress the need for human ingenuity and flexibility in today’s market.
Michael warns against hype in the Packaged vs Composable CDP debate, emphasizing data integrity and the pitfalls of marketing illusions. Through strategic focus, mParticle aims for intelligent automation and genuine value creation in the complex martech landscape.