The most important part of designing experiments isn’t to have a single metric in mind or a rock solid hypothesis. It’s to create a knowledge base of insights from past experiments that everyone on your team can learn from. That’s what we’re calling sustainable experimentation.More
Monthly Archives: June 2021
39: Pierce Ujjainwalla: Creativity in marketing is under attack
He’s a 4X Marketo champion and a frequent speaker at the annual Marketo Summit. He founded RevenuePulse, known today as one of the top Marketo agencies in the world and he’s also the founder and CEO of Knak, a no-code email creation platform for marketers. Pierce Ujjainwalla is without a doubt one of the greatest minds in Marketing automation.More
38: How skilled do you need to be at marketing reporting?
You need to incorporate reporting into your skillset, and it’s not as scary as you think. There’s a lot that makes you qualified to produce reports, even if you don’t feel like an expert. Marketers, particularly in smaller companies, need to learn enough to be dangerous.More
37: Shannon McCluskey: Searching for remote martech pros
Shannon McCluskey is an analytical marketing leader at the top of her game counting 10+ years of martech experience. She’s currently Marketing Ops Manager at Clio and she’s building an awesome team with interesting open roles right now.More
36: Email marketing audits part 3: Trigger-based behaviour segments FTW
Instead of selling to all your email subscribers, segment your users by behaviour. Have they done anything in your product since signing up? Or have they completed all your onboarding steps and are more likely to buy? Your likelihood of re-activating dormant users increases tenfold with relevant personalized product steps.More