Sometimes, marketing can look a lot like archaeology. Unearthing ancient artifacts, reverse engineering them, and trying to understand how they were used by your ancestors. As marketers, we need to be experts at carefully extracting these artifacts, evaluating their worth, and deciding whether to revitalize them or put them in a museum.More
Monthly Archives: April 2021
30: Be productive, stay sane and healthy
In this episode, we’re going to give you tips on how to be super productive without working long hours. We’ll cover strategies to fit healthy habits in your routine and help you find ways to shut down and focus on yourself, your family and friends.More
29: Diet SEO for lean gains 💪
You can and should do more SEO the old fashioned way — by rolling up your sleeves and getting into the weeds. In this episode, we’re going to share my tips for doing diet SEO to get real gains for your website. I’ll share tips for: On page SEO, winning featured snippets and finding killer SEO opportunities.More
28: Beware false marketing idols
Following everything an influencer says is the new smoking. It’s not good for your health. You absolutely should follow smart people on the internet — it’s a great way to learn more about the industry and gain perspective on trends. However, you shouldn’t blindly follow them or trust everything they say.More