It’s hard to even know where to start. Even after you get everyone to agree on a model and stages, you need to figure out how to deploy this thing. We’re going to give specific advice on the types of properties you need to deploy a basic lifecycle. Your mileage may vary depending on your tool or your business model, but the general principles hold true.
It is so easy to go down rabbit holes when revamping or deploying a lifecycle model. Be very careful not to overthink your lifecycle by creating too many microstages, or by over automating elements of the customer journey or sales process.
Set yourself up for long term success with a solid Lifecycle program. Not only does it help you exert control and mastery over your reporting, it provides a framework for having tough discussions between sales & marketing.
Do you still need to do a degree out of highschool to have a successful and happy career in marketing? What are some of the best side projects students can take on to help get them jobs early on? How do you manage interns and fresh marketers? University Professor Jonathan Simon shares his insights.
MOPs is an amazing career, and the number 1 skill you need is curiosity. Nick got his start owning a Marketo instance and rapidly acquired the skills required to be a MOPs leader in one of Canada’s hottest startups. Learn how he got his start from a strong foundation in-house and how he’s now moved consulting side.