The perfect way to convert visitors is by using dynamic areas to show different content to different visitors.
It’s totally absurd, but for perspective I often imagine my ancestors living 20,000 years hauling home some berries or a wild boar. They literally risked their lives to gather food. Now your ability to provide for yourself and your family consists of clicking buttons on the Internet.
There’s a lot lost when we think of marketers and engineers as separate things and not the organization as a whole. The right thing to do is engage with the engineers that power your marketing tech stack. And meet them where they are. Open source martech can help with that.
The most engaged email program you’ll ever build is a 5-day email course, and the best part is you won’t have to write any new content.